The best time to post on Social Media increase your user network

So, what is the best time to post on each social media channel?

In this guide, I'll tell you the best time to post to get more engagement with your great content.

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Best time to post on Instagram

Instagram has moved away from reverse-chronological feeds, but time still matters. Instagram explains on their blog that posts are ordered: “Based on the likelihood that you will be interested in the content, your relationship with the person posting, and the timeliness of the post.

Finding the best time to post on Instagram or any social network for that matter – involves knowing your audience, testing different times, and measuring the results.

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Best time to post on Facebook

Over 1.4 billion daily active users. Some studies show that 71 percent of Facebook users visit the site daily. People log in from both their desktop and mobile devices, but mobile usage is increasing.

The best time to post on Facebook is between 12 pm and 3 pm, Mondays, Wednesdays, Thursdays, and Fridays.

And on weekends from 12 noon to 1 pm.

Thursday is the best day of the week to post on Facebook, the safest time to post includes weekdays from 10 am to 3 pm, and Saturday is the least busy week for Facebook.

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Hootsuite sees less engagement on weekends, but posts published between 12 pm and 1 pm on Saturdays and Sundays often see increased click-throughs. There are several other studies that report that Thursdays and Fridays work well between 1 pm and 3 pm.

As always, you should test and track the results for yourself. Use engagement data from Facebook Page Insights or other measurement tools Analytics to determine what works best for you.

Best time to post on Twitter

Many people use Twitter as a kind of digital newspaper, scrolling through content during their downtime or when they're on work breaks. With over 350,000 tweets sent every minute, Twitter engagement can feel like a needle in a haystack. Marketers need to be smart about how and when to reach their key audiences.

The best time to post on Twitter is 3 pm. Monday to Friday.

Friday is the best day to post on Twitter

The safest time to post tweets is between 10 am and noon every day.

Sunday mornings are the least busy

An aggregate look at Hootsuite user data shows that the most popular days to post on Twitter are Monday through Friday and the most popular time to post is between 9 am and 4 pm.

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But again, this will vary depending on your audience, location, and content strategy. Use the data as a starting point, test different posting schedules, and compare results.

Best time to post on LinkedIn

LinkedIn is the world's largest professional network, so posting work hours makes sense. That said, 57 percent of all LinkedIn traffic comes via mobile. Like Facebook and Instagram, LinkedIn's algorithm is designed to show you the most relevant content.

The best time to post on LinkedIn is between 3 pm and 5 pm on Wednesdays.

Wednesdays are the best days to post on LinkedIn

Engagement varies daily, but Tuesday through Thursday ranks best

Friday to Monday gets the least amount of engagement and it brings an interesting topic.

Think your audience only engages with your content on the weekends when they're relaxing at home? Try during weekdays. The results may surprise you.

And yes, perhaps a large portion of your audience is online on the weekend, but are all your competitors flooding with content during that time? You may benefit from posting off-peak hours when competition is low.

Find the best time to post on social media

How to find the best time to post on social media

Know your audience

How old are they? Where do they live? How is their commute? What do they do for work? What are their challenges and pain points? What social networks do they use? Do they scroll through their feeds on a phone or computer?

These are the types of questions you need to answer in order to determine the best publishing schedule.

Use the same content to test at different times

As with any good test, you need consistency to accurately measure results. During the test, use the same or similar materials. That way a less interesting post shared at a high-traffic time won't decrease results.

Consider location

If you are in the PST time zone and have followers in the EST and GMT zones, you may find postings at 8 am.

Schedule content

If you have a global social media, you can create different social media handles for different regions. Or, simply schedule content throughout the day and night for 24-hour engagement.

It is a matter of location. If 6 pm on a Thursday is a good time for retail brands to post, it's 6 pm for the target customer, not the brand.

Keep testing and optimizing

Don't be complacent. Find the times that work best for you, but never stop experimenting. Audience habits – and network algorithms – change. Be sure to create social media reports to track when you get the most engagement for each posting period. And determine how often you'll rerun tests on your social channels.