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How To Respond To Negative Comments On Social Media

Everyone, in one way or another, faced negative comments on social networks. On a personal profile, artistic, or online business page, it happens from time to time that someone writes negative comments about your posts, images, videos, products (etc.). Sometimes it is constructive advice that should be considered. Then there are those abusive comments (offensive and negative are not the same thing), we suggest that you report those types of comments and/or delete them.

There are several ways to deal with negative comments, and while these are mostly recommended tactics for business pages, there are more than a few of them you can use with your personal profile. (Can also be used for specific personal profiles).

First a few tips and pointers.

Reply to messages or comments as soon as you can. The sooner the better. Research has shown that most users of social networks expect a response within that day, and interest in your response decreases over time.

Also, don't always follow the planned response. If your logo is something like 'be positive', don't put it on every post, and especially not on negative ones. Go outside the rules from time to time.

It is important to know that if you are among the 68% who respond to negative comments, it may be the latter: 18% of people who received a response to their complaint became loyal customers, 33% wrote a positive response after the response, and 34% deleted their negative comment after a (satisfactory) response.

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What would be a satisfactory answer? Don't just write 'we're sorry for your experience/opinion'. Ask for more information, if it is needed. Notify the user, if the problem is a lack of information. Solve it if you are able. A 'copy/paste' type answer might stop more comments from the same user, but you shouldn't use the situation to your advantage.

Here we cover two techniques:

1 *** Inform and educate

Notify and educate (or resolve the issue) the disgruntled customer.

2 *** Have a conversation

Move the conversation/discussion away from the conflict or dispute and towards a more positive outcome – in this case, if you fail to correct the problem immediately, it will have a positive impact on your reputation.

But what if you can't solve the problem this way or a negative comment is pointless, pointless, or just pointless? First of all, it should be noted that - negative comments should in no way be understood as a personal attack, but rather as a contrary opinion of yours.

3 *** Pointless comments

If the comment is meaningless, you can simply ignore it, especially if other users write positive comments in response. In just a few minutes, something else will be hot on your page. Be sure to 'ignore but observe' if negative comments are repeated or come from different sources.

4 *** Keep calm

Of course, if the situation continues from point 3, you can always delete comments and ban/block commenters. The internet is not one big happy family and you don't have to listen to people who argue with you. But this too may end.

5 *** Disagreement

If the disagreement involves threats, profanity, or deliberate attacks on your work or personality, remember that you have legal recourse at your disposal. Everyone must stand behind their claims, and yes, even on the Internet.

But if you feel that these solutions are not necessary for you - negative comments are not about a problem or complaint, but also not a pointless attack. If it's just statements without explanation, 'don't eat at XYZ' or some other type of comment that you can't resolve or ignore, consider these strategies:

6 *** Own it

There are several popular examples when companies accept, accept, and return negative comments to their advantage. Of course, this is not possible with every comment and requires a certain situation when negativity can be turned into something fun, funny, and interesting, which will bring you new customers.

7 *** Fight it

The best answer for false or stupid comments. Challenge that user, give your opinion, or defend, while thanks to knowledge and information, provoke the attacker. Be a strong leader in your business.

Depending on your situation, business, habits, and relationships, choose the strategy that suits you best or comes up with your own, but remember, not all of them apply everywhere and there are many more ways to deal with negative comments, we have only highlighted the most used strategies.

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