how to YouTube Can Help You Rank Higher!

In this age of technological advancement, many businesses have adopted new and improved techniques in marketing their products and services using the Internet. One way to promote their business is through YouTube marketing.

YouTube is the second largest search engine and third most visited website in the cyber world after Google and Facebook respectively. This type of marketing strategy is very familiar to businesses these days, as it is cheap and very effective. Generally, marketing through this channel helps companies achieve higher page rankings for their websites which virtually increases the target market's awareness of their products and services.

Google and YouTube are very closely related

First of all, you need to know that Google and YouTube are very closely related to each other. In fact, Google owns YouTube and it makes YouTube videos rank higher in Google search results. Due to Google's Universal Search, various media such as videos, news, images, and books are mixed accordingly on Google's search pages. You may have noticed that in most searches, videos often appear on the first page of results. This means that YouTube is given more priority by Google and as a result, it makes YouTube an undeniably successful marketing strategy in the world of online marketing. It also shows that Google considers videos as important as text pages.

YouTube Marketing Strategy

You can maximize the benefits you can get from YouTube marketing by writing first-class articles on your website and creating complementary videos on YouTube. Doing this will build backlinks from your website, thus making it appear more frequently in Google searches. On the other hand, a YouTube video often contains a link to the business website in the description pane. The good thing about this is that when potential customers are watching the video and want to know more about the business, they will be invited to visit the main website, thus, making them aware of the existence of your business and the products and services you offer.

When you use this type of media as part of your business marketing strategy, you also increase the authority of your website. This means that the more authoritative your site is in the eyes of Google, the more likely it is to appear on its search pages. Through this, you will have more opportunities to earn potential customers and increase your brand awareness with a global audience.

With this type of marketing strategy, it is very easy to promote your products and services as there are about one billion subscribers who watch YouTube videos monthly all over the world. Simply, by using YouTube to promote your business, you can optimize your chances of appearing more often on search pages and eventually get a higher ranking on public search engines.

There are many ways to use YouTube as a marketing strategy. To name a few of the most effective, you can easily create and post your own videos or advertise on other's videos to reach your target market.

Click through rate

Click-through rate or CTR is a common metric you may have heard of before which in the case of YouTube counts the number of times a person clicks on a link to your video. In order for your video to rank higher you need people to watch it and the first thing they must do before watching it is to click on the video link.

First, you should choose a relevant keyword to focus your video ranking on. For example, say you made a video about a movie review and you wanted to use the keyword "movie review" for your video. Use your chosen keyword at least once in the title of your video and at the beginning of your title. Adding the current year to the title of the video helps because it shows people that the video is recent. Also, it is important to mention your keywords in your video. Google and YouTube are now able to analyze what you say in your videos without subtitles or transcripts, so if you say for example "Today's movie review ..." it will improve your video's ranking.

Video thumbnails are another important factor to improve your CTR. Your video thumbnail should stand out from your competition. See what kind of thumbnails your competitors have and create a thumbnail that has a different color scheme and matches your unique branding.

Key points:

Keywords should be at the beginning of the title
Add the current year to your title
Enter the keyword for your video
Unique thumbnails that stand out from your competitors

Remind your audience

Another important component of video ranking is your audience's interaction with the video. Encouraging your viewers to interact with your video is as simple as reminding them to like, favorite, comment or subscribe at the beginning and end of the video. This can be done by talking directly to them in the video or adding annotations to the video to get your audience to click to complete their desired action.

Key points:

Remind your audience to like, comment and subscribe

Conclusion

Here's a recap of our tips to improve your ranking for your YouTube videos:

Create quality videos about 9 minutes long
Engage your audience within the first 15 seconds
Choose your main keyword and use it in the title and make sure you say it out loud in your video
Create eye-catching, on-brand thumbnails for your videos
Encourage interaction like liking, commenting, and subscribing to your channel

Author*** Sheena Matheson

Twitter star

Sheena Mathieson understands the essence of creating great content that fits the needs of every business, especially when it comes to online marketing with social media. He can spice up your marketing campaign on how to get the most out of Free YouTube Subscribers, Free Facebook Likes, Free Instagram Likes, etc. And then include buying real marketing services