How to increase your Google ranking

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How to Improve Your Google Ranking

The online location of a web site, profile or an internet page is similar to the physical location of a physical store. You need to invest time and money in marketing to differentiate yourself and attract attention to your business.

Imagine you own a store, located on a low-key street, and you have no advertising, marketing, logo or signage. You may have a brilliant product, but your potential buyers have no way of knowing about you.

The same is the case with the Internet. Quality and originality are definitely a plus, but people have to have a way to hear about you. Today, one of the best ways to do this is to have a strong internet presence across a wide range of social networks. Create a Facebook profile, upload a YouTube video, share something or upload a photo to Instagram. You can think of every like, share and view as a form of virtual currency.

One of the most important tools that can help you reach recognition is SEO and improved Google ranking ..... This is an acronym for search engine optimization, of which Google is the most important. During their search, users type words or phrases that allow them to find what they want. Your goal is to have the best ranking possible, or in other words, to be at the top of the list to make it easier for potential customers to find you. You can influence it in several ways: basic adjustments, advanced techniques and paid advertising. However, the most important thing is:

Improve your website!

There are a few basic adjustments that can help you improve your ranking.

Meta tag

First, there are meta tags, which Google recognizes as key phrases associated with your site. Meta tags are keywords, descriptions, and more. So, for example, if you are in the business of providing air-conditioning services, the meta tags should be related to your area of expertise, services, and special offers.

Description Clear Description

Also, a specific and clear description will go a long way to help you - 170 characters used well can make a big difference. Recently, Google has started paying more attention to general descriptions than keywords, since they can be abused by constant repetition. This development was introduced to provide more relevant search results, listing sites that are truly related to the searched phrase, rather than simply repeating the phrase ad infinitum. Google now pays attention to full text, themes, and so to speak, an effective presence of key phrases and words.

Title and Site Map

Titles and sitemaps are always a plus. For example, any other way to connect to Google like Google Maps.

Responsive Design

The latest development is that Google will insist that a site is responsive, meaning that it is adjusted for viewing on both mobile phones and tablet devices - but this does not mean that the site must be mobile-friendly to appear in search results, it just helps. Due to the extremely rapid growth in the use of new and mobile devices for surfing the Internet, Google ranks sites that follow this trend higher than they do. If your site is not responsive, it does not mean that it cannot be viewed on a mobile device, but its functionality is limited - the site is either reduced, and zooming becomes necessary, or it remains the same size and up-down to view the entire site and Left-right scrolling becomes necessary. The responsive design introduces breaking points, where the site 'breaks' to adapt more fully depending on the size of the device.

ALT tags Description-related images

Google can only use the features of your website that you provide. This point is also valid for site images. By using ALT tags for images, you increase your optimization and ranking. The ALT tag is actually a short image description, since, as we know, Google is all about words.

Search Get Free Views!

In short, Optimize your website. An attractively designed, efficiently laid out, and optimized website will always achieve a higher ranking. Create a site map and check your description and meta tags. Make your site mobile-friendly. Don't try to 'cheat' Google, as you will be penalized for it. This means that you should not use fake descriptions, too many keywords, or keywords that put you in results that are in no way related to your business. These shortcuts can bring only short-term benefits and long-term consequences.

How to improve your Google Ranking, improve your social media profile with workisjobs.com, and be the best!